If you’ve been searching for how to customize a Showit template without losing your brand personality, you’re not alone. Many creative entrepreneurs worry that using a website template will make their site look cookie-cutter, but it doesn’t have to. In fact, a thoughtfully chosen template can become a beautiful canvas for your unique story, style, and strategy.

Today, we’ll walk you through exactly how to customize your Showit template so it reflects your brand beautifully and intentionally, including how to craft an 8-color palette, choose the right typography (with both free and premium examples), and write copy that sounds like you.

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Start With a Template That Aligns With Your Brand

The key to preserving your brand personality starts before you even open Showit. Choose a template that feels aligned with your aesthetic and business goals from the start. For example:

• If your brand is romantic and soft, look for a template with elegant typography and airy layouts (like our Fontainebleau template).
• If you’re bold and editorial, opt for a template with strong lines and structured sections (like Raleigh).
• If you’re minimal and modern, a clean and refined template (like New York) might be perfect.

Choosing a template close to your vision ensures you’re enhancing, not fighting against, the design. To learn more about chosing a template that aligns to your brand read our post titled Website Template: How to Know You Are Ready to Buy

If you need help launching your website, see our post Showit Website: The Complete Guide to Launching

Gather Your Brand Assets First

Before you start customizing, gather all your brand elements:

• Logo files (including transparent versions)
• Brand color palette
• Brand fonts (with proper licenses)
• Website copy (headlines, about page, services, etc.)
• High-quality, on-brand images

Having these ready helps you swap placeholders with intentional, cohesive content and avoid mismatched decisions.

Craft an 8-Color Palette That Feels Like You

Showit templates allow you to define up to 8 colors for your site. Here’s how to craft yours:

• 2 to 3 primary brand colors: these anchor your brand and appear most prominently.
• 2 to 3 neutral tones: think whites, grays, taupes that work as backgrounds and text colors.
• 1 accent color: something vibrant to draw attention to calls-to-action.
• 1 to 2 secondary colors: subtle supporting hues that add depth without overpowering.

Here are some palette suggestions based on the Lily templates:

• Fontainebleau: blush pink, soft sage, warm beige, ivory, pale gray, muted gold, linen white, soft cocoa.
• Raleigh: black, charcoal, crisp white, rust, gold, stone gray, warm cream, deep navy.
• New York: black, white, light gray, taupe, steel blue, soft sand, warm ivory, dusty slate.

Pro Tip: Balance saturated colors with plenty of neutrals so your site stays easy to read and beautifully minimal.

Choose Typography That Matches Your Personality

Fonts set the tone before anyone reads a word. To select typography that aligns with your brand:

• Use a pair of fonts: one for headlines and one for body copy.
• Serif fonts often feel classic, refined, and romantic.
• Sans-serif fonts feel modern, minimal, and clean.
• Display or script fonts can add personality but should be used sparingly.

Here are suggested combinations by template, with both free Google fonts and premium Jen Wagner fonts:

• Fontainebleau:
  • Free: Playfair Display (serif) + Lato (sans-serif)
  • Premium: Editor’s Note Display (serif) + Figura Sans (sans-serif)
• Raleigh:
  • Free: Montserrat Black (headline) + Open Sans (body)
  • Premium: Perfectly 90’s (headline) + Figura Sans (body)
• New York:
  • Free: Poppins (headline) + Roboto (body)
  • Premium: Ninties Headliner + Essential Sans (body)

In Showit, set these under Design Settings > Site Styles > Typography and apply them consistently for a polished look.

Write Copy That Sounds Like You

Your words carry just as much personality as your visuals. To write website copy in your brand voice:

• Speak to your ideal audience as if you’re chatting over coffee.
• Reflect your brand’s tone, whether warm and encouraging, elevated and professional, or bold and direct.
• Use stories, headlines, and calls-to-action that feel personal and true to your brand’s values.

If you’re using Fontainebleau, your copy might feel romantic and story-driven. For Raleigh, consider confident, direct statements. With New York, a clean, editorial tone with concise language may suit best.

Example: Instead of “Contact Us,” you might say “Let’s Connect” or “Start Your Story Here” if that better reflects your tone.

Replace Images With On-Brand Photography

Demo images are placeholders, and leaving them in place can make even the best design feel impersonal. Replace every image with photos that reflect your brand story:

• Lifestyle shots that capture your vibe
• Flat lays or product shots in your brand colors
• Candid, personality-driven photos of you or your team

Alt text tip: Include your keyword naturally when writing alt text for SEO (e.g., “creative business owner at work Showit website templates”).

Customize Layouts Thoughtfully

Showit gives you the freedom to move canvases, adjust sections, and duplicate pages, but there’s beauty in the strategy behind the template. Keep these principles in mind:

• Rearrange sections only if it improves the flow for your audience.
• Keep whitespace generous and layouts clean for that boutique feel.
• Don’t overcrowd pages with too many elements. Let the design breathe.

Review Everything Desktop & Mobile

Before you publish, view your site on both desktop and mobile. Showit allows you to customize each view to ensure your brand feels intentional no matter the screen size.

Check for:

• Consistency of colors, fonts, and imagery
• Mobile-friendly spacing and readability
• Clear navigation and clickable buttons

Final Thought

Customizing a Showit template doesn’t mean sacrificing your brand personality. It means bringing it to life. By crafting an 8-color palette, choosing typography that reflects your personality (whether free or premium), and writing copy in your authentic voice, you can create a website that feels fully yours while benefiting from the thoughtful design and structure of a template.

If you’re ready to launch a website that looks and works like your brand deserves, explore our Showit website templates crafted for creatives who care about both beauty and strategy.

Need more guidance? Download our free Website Prep Checklist to get organized before you dive in and set yourself up for a confident launch.

Alt Text Suggestions for Images:

• Airy workspace flat lay with creative tools Showit template customization
• Creative entrepreneur reviewing website design on laptop Showit website templates
• Mood board with brand colors and logo how to customize a Showit template

If you have questions along the way, we’re happy to help. You’ve got this, and we can’t wait to see what you create.